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Muse connectors decoded: Meta's directory vs open MCP
AI & Cloud Infrastructure
September 26, 2026

Muse connectors decoded: Meta's directory vs open MCP

Meta opened Muse connectors to developers on 18 September and logged more than 1,500 applications in under a week, then named Walmart, Sephora, Shop Pay, PayPal, GitHub and Notion among the next partners. The directory is a Meta-reviewed channel with an unpublished fee, custom connectors are unreviewed, and MCP is the durable integration to build first, before you fill in the Muse form.

Meta Muse
MCP
AI Agents
Agentic Commerce
Connectors
Agent Security
Shopify
Stripe
Muse Series
By Falak Mahmood
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